Week 3 - The Art of Building Buy-In

Where are the people going to come from?

Stop looking for ppl to sell your stuff, and instead make yourself findable for people who want to buy what you already want to sell

1. Attract Ideal Clients
   • attract ideal clients - if you want to build buy-in
   • in the process of attracting the right clients, you’ll also repel no right-fit clients

• A. Create Community Service Content
• B. Create Conversion Content
• C. Call to action content

1. Awe ideal client or create a following

• A. partner with someone who has your ideal client or they already have a following
• B. pay someone who has a following
  • I have to borrow (belief) to build (belief)
  • borrow a story to build a story
    • If you don’t have results yet, has someone else used your methodology to help someone else
  • borrow a following to build a following
  • borrow an audience to build an audience
• C. Produce a platform to promote people with a following
  • The Oprah Winfrey Method
  • She built a platform and interviewed famous people, and she was so good and treated the famous people so well that their fans started following her

3. Allowing ideal clients to buy from you

• by the time you get done doing the other things [creating life-changing content], they’re going to wish you had something to sell them
• A. a closing psychology
  • Myron’s Belief: everybody I talk to wants to buy, and they all have the money
  • Tip: when you smell a no coming, tell them no first
• B. a closing system
  • a systematic way to close people
  • Tip: when you find a system that works, don’t get bored with it. Get paid with it
• C. a closing sequence
  • a sequence of questions that you ask the buyer
  • and let the buyer ask you
  • so you can close them